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"This is brilliant! As the speed of new ideas entering the community has increased, so has our respect for people who know. Rose and Clegg absolutely know. If you want to get Buzz, you must get one--no, strike that--you must get ALL of these books." --Seth Godin, author of Unleashing the IdeaVirus - - - - - - - - - - - - - - - -
Download the free e-book that gives away some of the best tips we've got on how to get Buzz from some top publicists in the business. |
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Pigeonhole Press is based on the concept that thinking big doesn't always work. Better to focus instead. Think Niche. In fact, it can be much smarter and more cost effective to think small and reach your most loyal and focused customers first. Once you win them over, they will then help market your product for you -- be it a book, an MP3, a zine, or an online auction. Some people call it niche marketing. We call it pigeonholing. Aim a single-minded message at a single-minded audience. And let that audience spread the word. At Pigeonhole Press we publish books tailor-made to reach one market at a time, always targeted and focused.
About the Publishers M. J. Rose, Novelist and Columnist for Wired News. Rose is the author of two novels: Lip Service and, In Fidelity, which was chosen by Cosmopolitan magazine as the July 2001 Book of the Month. Her next novel, Flesh Tones will be out in July 2002. But Rose also has been involved in advertising and marketing. At twenty-six she was one of the youngest creative directors of an ad agency in NYC and one of her commercials in NY's Museum of Modern Art. Time magazine called M.J. Rose the "poster girl for e-books" and cited her as one of the first authors to use the Internet an alternative publishing channel. In 1998 BK (Before Stephen King) she self-published her novel Lip Service as an e-book and then in print and sold it online, where it was discovered and picked up by the NY publishing community. Working with her publishers, she continued marketing her own titles and as e-books, Lip Service and In Fidelity both became number one best sellers. She has been written up in Time, Newsweek, The New York Times, Salon, Business Week, The Wall Street Journal, Writer's Digest and Poets and Writers. And she has appeared on the Today Show, Fox News Live, The Jim Lehrer NewsHour and C-Span. The guidebook that she co-authored with Angela Adair-Hoy, How to Publish and Promote Online, has been praised in Publishers Weekly as "informative and ground-breaking." Visit her website at www.mjrose.com. Douglas Clegg, novelist, publisher, Internet junkie. Doug Clegg is the award-winning author of several novels, including the Internet's first publisher-sponsored email serial, Naomi, which Publisher's Weekly called "arguably, the first major work of fiction to originate in cyberspace." Naomi then went on to sell both hardcover and paperback rights. A virtual book auction went into effect for his second net serial, Nightmare House, (published online during the summer of 2000.) Within just a few months upwards of 80,000 readers had downloaded his e-book, Purity, from his website. One of Clegg's novels was made into a movie in 2001 (Bad Karma, starring British actress Patsy Kensit). His latest novel, The Infinite, will be in stores in September 2001. Right now, almost all of Clegg's novels are in print, with more to come. He has been written up in Time, BusinessWeek, Business 2.0, Publisher's Weekly, Writer's Digest, and many other international, national, and regional publications, and he has been interviewed on National Public Radio and BBC Radio. His current novels include Naomi, Mischief, The Infinite, and You Come When I Call You. Visit Doug's website at www.douglasclegg.com.
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© 2001 Pigeonhole Press | Doug Clegg and MJ Rose
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